Unashamedly Woman

When I tell people that I run an agency specialized in marketing to women, they often think I'm a feminist. And a feminist, I discovered throughout many conversations, is still defined by many people as a woman who 'wants to be equal to a man'.

I would like to correct this persistent misconception about what it means to be a 'feminist'.
It is not about being 'equal to men'. Nor is it about being 'more like a man'. Women are women, and they will always be different from men in many ways, with their own strengths and their own weaknesses.
And no, modern feministic girls don't burn their bras or hate men. That is soooo sixties, my dear!

But the best way to dispell any misconceptions there may be about what it means to be a strong, independent and if you want to add the label 'feministic' woman, is to introduce you to one.... Murielle Scherre, founder/owner of the lingerie label "La Fille D'O". Now this girl is unashamedly woman! No excuses, no nice girl demeanor, no safe and unconfrontational image. This girl is who she is: sexy, daring, outspoken, revolutionary.

Some may find her style just a little too confrontational, her imagery and language just a little too explicit, but I put my money on this: this girl is no doubt a role-model to many generation-X and Y women out there...Mark my words!