Have you seen the new Playtex campaign? What a wonderful example of marketing lingerie to women in an appropriate, fun way! Every woman can relate to this!
Tuesday
Fantastic Lingerie Marketing
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Quote of the week
- The test for whether or not you can hold a job should not be the arrangement of your chromosomes. - Bella Abzug
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About Me
- Sabine
- Starting a communication agency that specializes in marketing to women is not something that happened overnight. It is a journey filled with countless lessons, many insights and a continued curiosity about how we – women and men – live, think, work, communicate, and consume. It is about combining my knowledge and passion to help brands connect with women. Muse Communication is not about bra-burning feminism, nor about ‘women versus men’. It's about honest, relevant communication with women. Women as women, mothers, girlfriends, colleagues, children, lovers, bosses, saints or sinners.
Obiter Dictum - my personal blog
Obiter Dictum contains written work for De Morgen, The Word, The Bulletin, Flanders Today and Goedele.
Labels
- automotive (4)
- beer (1)
- boomers (2)
- Cannes Lions (1)
- cause marketing (4)
- co-creation (1)
- consumer conversations (2)
- consumer insights (13)
- customer service (2)
- Dell (1)
- design (2)
- female consumers (9)
- female entrepreneurs (2)
- friday fun (4)
- gender (20)
- getting it wrong (8)
- healthcare marketing to women (1)
- Inspirational women (9)
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- Just for fun (15)
- Kotex (1)
- L'Oreal (1)
- leadership (1)
- marketing during recession (3)
- marketing to women (33)
- moms (1)
- motherhood (1)
- Nike (1)
- Nivea (1)
- online marketing (2)
- packaging (1)
- Power of One (1)
- Puma (1)
- research reports (16)
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- Seth Godin (1)
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- tampons (1)
- technology (8)
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- viral marketing (2)
- Weekly wrap-up (1)
- wise women (1)
- women's forum (1)
- women's networks in belgium (4)
- womenomics (1)
- word-of-mouth marketing (4)
Interesting sites
- MsMagazine
- Learnedonwomen
- Lipsticking
- Marketing to women online
- WonderBranding - Michelle Miller's M2W blog!
- Diva Marketing Blog
- Faith Popcorn
- Woman Matters
- Catalyst - expanding opportunities for women and business
- StartUpPrincess
- Guy Kawasaki's blog
- JUMP - the blog for active women
- Comeva - luistert en geeft elke vrouw een stem!
- reachgroupconsulting blog
- Seth Godin's blog