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How to appeal to Hot Chicks (101).

I'm back from my Africa-adventure and ready to dive back into the wonderful world of marketing and marketing-to-women!

What a better way to start off again than by reintroducing Sarah Haskins and her "Target Women" spoof project. Sarah has been in the news lately as "the girl that takes on ad men". Incase you don't know Sarah, she's the lady who puts all the silly, misguided advertising aimed at women back into perspective.Sarah first made headlines in marketing-to-women land with this spoof on yogurt "the food of all women".

Here is her latest spoof "Hot Chicks!"