How about that: an ad that uses humor and gets it right for both sexes!
Well done Heineken!
Monday
The future of marketing to women = great marketing to everyone?
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Quote of the week
- The test for whether or not you can hold a job should not be the arrangement of your chromosomes. - Bella Abzug
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About Me
- Sabine
- Starting a communication agency that specializes in marketing to women is not something that happened overnight. It is a journey filled with countless lessons, many insights and a continued curiosity about how we – women and men – live, think, work, communicate, and consume. It is about combining my knowledge and passion to help brands connect with women. Muse Communication is not about bra-burning feminism, nor about ‘women versus men’. It's about honest, relevant communication with women. Women as women, mothers, girlfriends, colleagues, children, lovers, bosses, saints or sinners.
Obiter Dictum - my personal blog
Obiter Dictum contains written work for De Morgen, The Word, The Bulletin, Flanders Today and Goedele.
Labels
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Interesting sites
- MsMagazine
- Learnedonwomen
- Lipsticking
- Marketing to women online
- WonderBranding - Michelle Miller's M2W blog!
- Diva Marketing Blog
- Faith Popcorn
- Woman Matters
- Catalyst - expanding opportunities for women and business
- StartUpPrincess
- Guy Kawasaki's blog
- JUMP - the blog for active women
- Comeva - luistert en geeft elke vrouw een stem!
- reachgroupconsulting blog
- Seth Godin's blog