Why YOU should attend the JUMP Forum on April 29th in Brussels!

JUMP Forum 2010: The Extraordinary Impact of Women in the Economy!

Join the fourth edition of the JUMP Forum that inspires hundreds of professional Women and Men across Europe, featuring the most successful Women and the most brilliant experts in gender diversity!

For Women: why YOU should attend!
The JUMP Forum is the biggest single day event dedicated to enhancing the professional lives of women. Each year, it offers professional women the opportunity to attend workshops by top business leaders, network with other professional women and to think about and develop their careers.

For Companies
Gender balance is above all a business issue. In a constructive and optimistic way, JUMP helps companies unlock the market and talent potential. It is simply a strategic and economic priority.

The JUMP Forum offers Women practical tools to realise their professional and personal aspirations, and supports organisations to implement a successful gender balance initiative.

Business leaders and gender balance experts will share their views, strategies and advice.

Topics include:
- To quota or not to quota? Europe's best practices on policies, quotas and targets.
- How to profit from a gender balanced business.
- Powerful strategies for your career success.
- How to find your true vocation.
- Using social networks to benefit your career.

This is your chance to learn strategies for success by leaders including:

Avivah Wittenberg-Cox (Canada-France), CEO of 20-first, Consultant, Coach and Author of Why Women Mean Business and the forthcoming How Women Mean Business 

Mirella Visser (Netherlands), Author of De Zijderoute naar de top and Founder-CEO of the Centre for Inclusive Leadership

Rohini Anand (USA), Senior Vice President and Global Chief Diversity Officer, Sodexo

Marleen Temmerman, Professor, Member of the Managing Committee of UZ Gent and Member of the Senate
Lieve Verplancke, Managing Director at Bristol-Myers Squibb Belgium 
Dominique Leroy, CEO of Unilever

You can view the day's program here. Register here

Special offer: Attend Forum JUMP for just 50€!

The biggest event in Belgium dedicated to Women’s careers.
JUMP offers a wide range of tools to reinforce Women’s empowerment and position in the economy by making best use of all skills that they have to offer.

Join the event and a community of outstanding women and men, with whom you will live- out the potential you may not even have known you had. Learn how you can increase your organisation’s performance and above all how women in general can renew the economy. JUMP will give you all the confidence and energy boost to make things happen for you.

When? 23 April 2009 from 09:00 - 18:30
Where? Bozar, Brussels
The program? www.forumjump.eu

Muse Communication proudly presents the marketing-to-women workshop "Why women own 19 pairs of shoes" at JUMP!

The first 10 people to email me can attend the event for only 50€ instead of 350€!

News, views and a breath-taking video

The summer vacation is almost at an end and it's been a busy period for us, preparing for the months ahead.

There's much happening that I want to share with you in the coming weeks, not least of all our upcoming talk "Why women own 19 pairs of shoes (and other secrets revealed)" at the Brussels Geek Girl Dinner on August 20th.

I would also like to take this opportunity to introduce you to Courtney Davis, one of the newest members of Muse Communication, who'll be blogging here with me from now on.

I met Courtney in March this year, in my search for a person to strengthen our management team. I knew Courtney was the person I was looking for when I arranged to meet her in Ghent, and we both arrived wearing all black with red accessories and both ordered a glass dry white wine, which we finished while talking non-stop about life, universe and everything else over the next two hours. It's difficult for me to describe Courtney in a few words, suffice it to say that she is a very competent, switched-on woman and marketeer who brings invaluable knowledge and insight to the company. I leave it up to Courtney to explain the garlic, the barefoot hippy and the other parts here.

To wrap up for today there is this video, which won the short film award at Cannes and shows the power of getting the message just right. It will take your breath away...

The power of networks

Every day, I take my alloted 30 minutes to surf the web to see what's happening in the world of marketing, communication and of course, marketing to women. Every day, I am (pleasantly) surprised to see the number of women who are really going for what they believe in and the initiatives they take to help other women realize their dreams. Blogs, websites, forums and advice...it's all there, if you just look for it! But I often get a little frustrated too...Why are all these initiatives being made by women in America? It's a clear sign that there is much work to be done on this front in Europe.

Today I discovered "StartUpPrincess" - What a wonderful name for a blog that focuses on supporting women entrepreneurs!
And what a wonderful support network StartUpPrincess provides to female entrepreneurs! The blog also features something called(and here's another wonderful term..) 'fairy godmothers'. In the words of Kelly Anderson, founder of StartUpPrincess: "Fairy Godmothers are Women in Business and/or Start Up Princesses that have been successful and have reached a level of expertise in their field and want to share tips and insights to bless the lives of other women entrepreneurs."

Kelly's blog really drives home the fact that in Belgium, we should be making a greater effort to unite professional women - those with experience and those just starting out - to support each other. We should develop a community that helps us promote our businesses to each other and to the community at large. I know that I always try to bring my clients in touch with each other if I think they are complimentary in reaching their goals. Isn't this what creating a win-win situation is all about?

Kudoz to Kelly for her wonderful initiative! Here's hoping that next year this time we in Belgium will have similar networks and initiatives that will benefit women across the country!