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Tuesday

My Monday Memo (on a tuesday)

There's so much happening in the M2W arena at the moment, a quick between work update on some must-reads:

The second edition of the Muse Newsletter is due out this thursday. Subscribe now if you want to receive it!

Lady Geek - Discovered this a few weeks ago...a wonderful blog about women and technology! Short, quick, funny reads...Bookmark it!

Less is More
Talking of women and technology, check out this interesting report by Jitterbug.

Some topline findings:

Feature Overload is “Out”
o 73% of respondents prefer to pay only for what they believe they will actually use,
compared to only 27% who want all the bells and whistles
o 32% of cell phone users say their current cell phone service has more features than
they know what to do with
Personalized Services are “In”
o 71% said they would be interested in 24-hour access to a personal telephone
assistant who could give them tailored service
o 34% would prefer to have someone else set up their phone features and services for
them

Soon to be released book worth checking out: "Satisfied customers tell three friends, angry customers tell 3,000". More here
(Double or triple those figures - on both positive & negative sides - for women!)

And last but not least, an article on Essensis, the new "wonder" yoghurt by Danone (in Flemish). The product's claim: "feeds your skin from the inside" came across as unbelievable to me when I first heard it. Apparently I'm not the only one.
Time waits for no (wo)man. Gravity is taking hold. No way one yoghurt is gonna solve that. You can read the full article here.