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Social media: the new matriarchy?

An interesting report on social media usage trends throughout Europe.

The bottom line?

1. Internet usage is still largely task-based. News consumption, research & information gathering prior to purchase and staying in touch with friends are the most frequent activities.
2. We research EVERYTHING - from snack foods to holidays - online.
3. Comfortable strangers. The fabric of our social network is changing significantly. In the UK, for example, people stay in touch "face-to-face" with 21.4 people, while they stay in touch online with 49.3 people.

So what about women and social media?
It's definitively a new matriarchy! See "Information is beautiful"

Women now outnumber men on:
Facebook: 57 percent women users.
Twitter: 57 percent women users.
Flickr: 55 percent women users.

When we look at the influence of social media on Generation-Y women's behavior (view the stats here), we see exactly how powerful a communication tool social media networks are becoming...!