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Monday Morning Memo

Ok, it's no longer monday morning, I know. But it's still monday, so it's still memo time! Here's a quick round-up of what's happening out there that caught my attention over the past few days:

About social Media, gender and a storm in a cyber teacup:
There's loads being said on the value (or lack of it) of social media out there right now, this post on Lipsticking being just one of them. What else is interesting on social media & gender? This McCann study is worth a read, as is this study on the effects of age and gender on blogging.
Definitively read the post on social media on my good friend Caroline's blog!

Boomer women online
For those interested in how the boomer generation uses technology, the internet and social media, read this post over on Lipsticking and bookmark 'The Boomer Blog'! It has loads of interesting information!
Interesting fact: 80% of boomers use computers, one third of them go on-line every day! (US statistics)

How are buying decisions made?
An interesting post well worth a read (check out this chart that documents the basic characteristics of life development stages!) Helpful reading in understanding what drives us as humans (and consumers) during various life-stages.