Philips Electronics recently announced that it is launching a campaign to appeal more to women by making their electronics more fashionable and elegant.
Now there's good news and bad news.
The good news is the 'Design Collection' - a series of home entertainment products such as TVs and audio systems that "will make a statement about personal style". Looking at the few pics I could find, we're talking ultra-slim, sleek products that indeed will appeal to the style-conscious - whether you're a man or a woman.
Now for the bad news:
If its up to Philips, we (women) will soon be wearing (wait for it...) heart-shaped Swarovski pendants that hold USB drives. According to Philips, the "Active Crystal range combines high fashion design with the best in technology, creating a fusion of fashion and function". Sure. I'm totally up for wearing my USB stick around my neck all day.
A woman's verdict? The journalist who wrote this piece, asked is wife if she would like one for Valentine's Day. Her hillarious response says it all: "I'll stab you".
Heart-shaped Swarovski crystal USB drive case closed.
Saturday
Marketing to women by Philips: You win some, you loose some
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