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Saturday

Marketing to women by Philips: You win some, you loose some


Philips Electronics recently announced that it is launching a campaign to appeal more to women by making their electronics more fashionable and elegant.

Now there's good news and bad news.

The good news is the 'Design Collection' - a series of home entertainment products such as TVs and audio systems that "will make a statement about personal style". Looking at the few pics I could find, we're talking ultra-slim, sleek products that indeed will appeal to the style-conscious - whether you're a man or a woman.

Now for the bad news:
If its up to Philips, we (women) will soon be wearing (wait for it...) heart-shaped Swarovski pendants that hold USB drives. According to Philips, the "Active Crystal range combines high fashion design with the best in technology, creating a fusion of fashion and function". Sure. I'm totally up for wearing my USB stick around my neck all day.

A woman's verdict? The journalist who wrote this piece, asked is wife if she would like one for Valentine's Day. Her hillarious response says it all: "I'll stab you".

Heart-shaped Swarovski crystal USB drive case closed.

1 comment:

Vanessa - target women blog said...

It's all about the "Don't think Pink"-attitude.I am so glad so many women and marketeers agree with the fact there's so much overuse of pink nowadays!

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