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To our moms we'll always be kids.

I just discovered this new ad by P&G that ties in with the winter Olympics taking place right now.
It's a great example of a very simple yet very effective ad that targets women - be they mothers or not.

As you'll see in the video below, the ad centers on the concept of Olympic athletes always remaining kids to their moms.

The ad works beautifully for a few reasons:

1. We can all relate to always being a kid in the eyes of our parents.

2. The Olympic athlete that is also just someone's kid: it's a disarmingly gentle concept that stands in stark contrast to the cut-throat competitive nature of the Olympics.

3. Many different types of women will be able to relate to it, for even if they are not moms, they are still someone's daughter.

4. It's human, it's honest, it's simple, it's real. And those are just about all the qualities most of us (women as well as men) are attracted to after years of global capitalism and consumerism-at-all-cost.