Getting it wrong for Valentine: Back into the doghouse!

Valentine's Day - the American way.
Remember the JC Penny "In the Doghouse" campaign of last year? (We wrote about it here).

The retailer has continued the successful campaign with an ad for Valentine's day called "Return to the Doghouse". Reading the adwomen blog this morning, I found out that the creative team behind the new ad, made by Saatchi and Saatchi NYC, contained no women. (The creative director of the first ad, Aimy Valentine, was not involved in the making of this ad).

The ladies over at the adwomen blog are right to pose the question: do we think it's noticeable that there was no women on the creative team for this ad? I'll let you decide that for yourself...



Valentine's Day - the British way.
And then there's this campaign, called "HardChorus" by Puma. As you know, this year Valentine's day fell on a Sunday, which in the UK means football. Puma found a very creative, tongue-in-cheek way to defuse the age-old field of tension between women and football. Enjoy!