Rasorfish and Cafemom recently issued a report called "Digital Mom".
It contains a wealth of information about how technologies are affecting the behavior of moms - from how they parent, socialize and keep in touch, to how they shop.
Reading the report really brings home the fact that the way in which moms communicate and whom they trust is changing fundamentally. As marketeers, it is imperative we understand how to leverage emerging technologies as well as the growing social influence of the digital mom in a changing media landscape.
So, if you're marketing your product/service also to Moms (and really, who isn't?), then you should read this report!