Watch kids illustrate what happens when one pre-activates the "goal conflict mechanism" in relation to eating when an eating opportunity presents itself. Next time you can't resist that donut, you know why: goal conflict!
Here you can find an interesting study conducted at the University of Leuven on " The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption"
Oh, The Temptation from Steve V on Vimeo.
