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WomensLab - new creative collaboration platform launches

It's a dream I've had for many years: to get women together to the benefit of the individual and the group and together make a difference to the world we live in. It's a dream many told me is not realistic, too 'grand', too time-intensive etc etc etc. A million and one reasons not to do it.

And yet....almost 3 years later, it has become a reality! WomensLab is born!

WomensLab is a collaboration with Jan van Mol of AddictLab, a global creative think tank that already counts over 4.000 creatives and aims to generate innovation across all platforms. Jan and I have known each other since I arrived back in Belgium in 2001 and as we've crossed paths several times over the last years, it was only a matter of time until we decided to bundle our strengths to focus on our common beliefs and goals.

We've defined WomensLab as follows:

WomensLab is a LABORATORY for women across all creative disciplines - a PLAYGROUND for female artists - an ACCELERATOR for creative talent - an INSPIRATION pool for people, projects, brands, a KNOWLEDGE center for gender related marketing, a GENERATOR for female-inspired INNOVATION.

With the launch of WomensLab Muse Communication offers its clients a multi-cultural pool of creatives to tap into to help develop and test everything from new products to innovative and creative communication concepts or campaigns.

You can read the full press release here

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