Yummy Mummies RULE!

For the record: I don't have kids (yet) and I'm not pregnant.
But I simply must do a plug for HOTmilk - the lingerie brand from way, way down under in New Zealand that has come up with the most stunning line of maternity and nursing lingerie.

Classy, sexy, it empowers women and doesn't take itself too seriously! I love it! Kudoz to you ladies!

YES! To giving pregnant women and nursing mums a choice of flattering, sexy underwear!

YES! To the sexy, sultry, powerful promo photos!

YES! To reminding women that they can be beautiful and sexy while pregnant!

YES! To the "Men Only" section on the website and it's informal way of helping men understand how to buy lingerie for women.

YES! To standing up for what you believe in and having the guts to live your dream!

HOTmilk is available in Belgium in Ghent at Lingeriet. All other outlets world-wide can be found on the HOTmilk website.

The power of networks

Every day, I take my alloted 30 minutes to surf the web to see what's happening in the world of marketing, communication and of course, marketing to women. Every day, I am (pleasantly) surprised to see the number of women who are really going for what they believe in and the initiatives they take to help other women realize their dreams. Blogs, websites, forums and advice...it's all there, if you just look for it! But I often get a little frustrated too...Why are all these initiatives being made by women in America? It's a clear sign that there is much work to be done on this front in Europe.

Today I discovered "StartUpPrincess" - What a wonderful name for a blog that focuses on supporting women entrepreneurs!
And what a wonderful support network StartUpPrincess provides to female entrepreneurs! The blog also features something called(and here's another wonderful term..) 'fairy godmothers'. In the words of Kelly Anderson, founder of StartUpPrincess: "Fairy Godmothers are Women in Business and/or Start Up Princesses that have been successful and have reached a level of expertise in their field and want to share tips and insights to bless the lives of other women entrepreneurs."

Kelly's blog really drives home the fact that in Belgium, we should be making a greater effort to unite professional women - those with experience and those just starting out - to support each other. We should develop a community that helps us promote our businesses to each other and to the community at large. I know that I always try to bring my clients in touch with each other if I think they are complimentary in reaching their goals. Isn't this what creating a win-win situation is all about?

Kudoz to Kelly for her wonderful initiative! Here's hoping that next year this time we in Belgium will have similar networks and initiatives that will benefit women across the country!