Subscribe to our monthly marketing newsletter!
Simply click
here to send a mail
and we'll add you to the list!

Tuesday

The power of networks

Every day, I take my alloted 30 minutes to surf the web to see what's happening in the world of marketing, communication and of course, marketing to women. Every day, I am (pleasantly) surprised to see the number of women who are really going for what they believe in and the initiatives they take to help other women realize their dreams. Blogs, websites, forums and advice...it's all there, if you just look for it! But I often get a little frustrated too...Why are all these initiatives being made by women in America? It's a clear sign that there is much work to be done on this front in Europe.

Today I discovered "StartUpPrincess" - What a wonderful name for a blog that focuses on supporting women entrepreneurs!
And what a wonderful support network StartUpPrincess provides to female entrepreneurs! The blog also features something called(and here's another wonderful term..) 'fairy godmothers'. In the words of Kelly Anderson, founder of StartUpPrincess: "Fairy Godmothers are Women in Business and/or Start Up Princesses that have been successful and have reached a level of expertise in their field and want to share tips and insights to bless the lives of other women entrepreneurs."

Kelly's blog really drives home the fact that in Belgium, we should be making a greater effort to unite professional women - those with experience and those just starting out - to support each other. We should develop a community that helps us promote our businesses to each other and to the community at large. I know that I always try to bring my clients in touch with each other if I think they are complimentary in reaching their goals. Isn't this what creating a win-win situation is all about?

Kudoz to Kelly for her wonderful initiative! Here's hoping that next year this time we in Belgium will have similar networks and initiatives that will benefit women across the country!

3 comments:

Kelly said...

Hello Start Up Princess Sabine!

Thank you so much for your generous and kind mention...we'd love to expand out network into Belgium and feature women entrepreneurs including you! ;) I will contact you via email. We are excited to make a difference in educating, networking, and sharing ideas to help women succeed...sounds like you're a Fairy Godmother in the making!

Patrick said...

Hello Sabine

First of all, what a nice surprise to read your blog. Very nice indeed. But that's totally you, of course.

I really love to read your enthousiatic ideas and comments about the little things that really matter to woman. You're quite right, as usually. Being a marketeer and a woman, you are in pole position for a breakthru for marketing to women in Belgium.

Ann and I (yes indeed, the female touch is inevitable for me too) have choosen the "health dimension" as drive for our own business with 2trees.be. As we believe, healthy customers feel better and live longer. (Isn't that a nice thought too?)

One never know, if smart woman want to bring health to in their marketing actions in the near future, perhaps we meet again professionally.

For now, all the luck and success with your new business, and till we meet again...

Rolling Talks said...

Hello Sabine!

I'm discovering with great pleasure your blog tonight. You contacted me a few weeks ago to get Valérie's details. I thought of Isabella initiative by then and how meaningful it would be to make you meet her but did not take the time to do it. Reading this post is the sign its high time to do it :-) Isabella is the founder of Jump, the network for active women which took place last April - and will start again in a few months. If you're interested let me know by email (caroline@rollingtalks) or GSM (0474/940900). Anyway, i'd be very happy to meet you in one of the GGD or a lunch?