Subscribe to our monthly marketing newsletter!
Simply click
here to send a mail
and we'll add you to the list!

Monday

On selling marketing to women - to men.

Often when I give presentations on marketing to women, I feel as if I'm preaching to the converted, so to speak.
Mostly, the people that attend our workshops already believe in the purchasing power of the female consumer. And mostly, the people that attend these workshops are - you guessed it: women.

Today I came across an article by Holly Buchanan titled "How to sell men on marketing to women". It's a great article by a lady who knows her stuff. And she tackles issues we still face so often today. It's well worth a read!

Another must-read this week is this report by Ad Age, called "The New Female Consumer: the rise of the real mom."
The report focuses on Generation-X and the Millennials, and although the research was conducted in the US, in my opinion still provides some great insights in to the collective psyche of these two generations.

2 comments:

tiffany said...

Great articles both! Thanks for posting the links.

bebranded said...

I completely agree with you in thinking that Holly knows her stuff. She's a wonderful and insightful person. I'm very honored that she contributes to my blog. –Tony