There's a very interesting article circulating amongst M2W experts out there. It was published by Harvard Business Review recently and it shares some shockingly concrete facts about women as a market.
"As a market, women represent a bigger opportunity than China and India combined. So why are companies doing such a poor job of serving them?"
Read that again: a bigger opportunity than China (1.3 billion) and India (1.17 billion) COMBINED.
And yet, as the article says: so many companies still think of women as a "niche" market. And those that don't - the ones that sell all the female products such as lipsticks, dresses and shoes - still mostly do a poor job of it.
You can read the full article here.