How about that: an ad that uses humor and gets it right for both sexes!
Well done Heineken!
Monday
The future of marketing to women = great marketing to everyone?
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- Starting a communication agency that specializes in marketing to women is not something that happened overnight. It is a journey filled with countless lessons, many insights and a continued curiosity about how we – women and men – live, think, work, communicate, and consume. It is about combining my knowledge and passion to help brands connect with women. Muse Communication is not about bra-burning feminism, nor about ‘women versus men’. It's about honest, relevant communication with women. Women as women, mothers, girlfriends, colleagues, children, lovers, bosses, saints or sinners.
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1 comment:
Absolutely loooooove the ad...fantastic, thanks for posting
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