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Friday Fun: gender stereotyping

Here's a fun ad for a friday afternoon! It's called "Beware of the doghouse" and forms part of J.C. Penny's end of year print & viral campaign (agency: Saatchi & Saatchi).

We here at Muse really like the ad: it deals with gender stereotypes (and some very realistic situations we can all relate to) in a light-hearted, non-offensive way that still respects both sexes. And as we're 3 weeks away from the festive season, it also highlights the gift-buying anxiety many of us feel at this time of year.

...And if the number of presents pawned on ebay on January 1st is anything to go by, this ad reminds us: make sure you get it right, or you end up 'in the doghouse' (and your gift on ebay)!


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