Every time I look at this ad for BMW's selection of "Premium Used Cars", I just can't believe my eyes. (hat tip to Copyranter, where I found the ad)
HELLO? Is there anyone home at BMW Marketing...?
The questions that keep popping up (please do excuse the pun in this case) in my mind are:
WHO THE HELL SIGNED OFF ON THIS AT BMW?
a) Is this guy really in marketing?
b) How many of his brain cells were actively participating in helping him make the decision on this one?
WHO IS THE CREATIVE GOFER THAT DELIVERED THIS LITTLE PIECE OF MENTAL MASTURBATION?
Do they really pay him at BBDO Greece? And was there no-one more strategic to review this concept?
In my opinion this ad is the perfect example of "how stupid ads are made". The answer? One long chain of unbelievably short-sighted decisions made by people who really shouldn't be paid to be in marketing or advertising.
The last person to leave the BMW marketing team, please: switch off the lights.