New print ad for WE hits the spot

I saw an absolutely great piece of 'smart marketing to women' today!
It's the new print ad for the Belgian fashion label 'WE'. Now I know WE isn't the coolest brand around, but this ad really hits the spot. (grab a copy of this month's Feeling magazine to check it out).

The concept is based on a song called "I'm a bitch" by Alanis Morissette, so in itself not an original, attention-grabbing concept, but it's still so well executed that I didn't even judge the ad for a second for borrowing inspiration from Morissette.

I don't want to spoil the fun you will have discovering this one for yourself by blabbing on about it here, so all I can add is this: go buy Feeling magazine and tell me that's not a campaign very woman between the age of 14 and 84 can relate to!

Kudoz to the agency that came up with this concept and executed it so beautifully!