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Tuesday

Women love luxury cars

Women like cars as much as men do - but in a different way.
A recent North American survey confirms the fact that I'm apparently not the only woman in the universe to like sexy, racy cars (that offer style, class, safety and comfort too, of course).

What did surprise me, however, is the brand and model which holds the top spot on this list:
the BMW Z4.
Apparently there are a lot of women out there who like sports cars A LOT more than I do...
Of course the Z4 would be a lovely car to drive - on a sunny mid-summer sunday. I never expected it to be in prime position on the list though.

However, let me not keep you in suspense any longer. The 10 finalists (in order of priority):
1. BMW Z4
2. Audi A3
3. Volvo S60
4. Volvo V70 and C70
5. Lincoln Zephyr
6. Volvo S40
7. Audi A6
8. Land Rover Range Rover Sport
9. Cadillac SRX
10. Lexus IS

Kudoz to Volvo for the 4 models it has on the list (which confirms how important safety is to women)!

Of course this is a North American survey, and some of the models would not end up in a European top-10 list. But still: the Audi A3, the Volvos, the Audi A6 and the Lexus would no doubt also score well here.

And the BMW Z4?
Well of course we like the fluid organic lines and the power, but it would take a lot of convincing before I believe this would top European women's luxury car list. Maybe we are just a little too realistic (about European weather, bumper-to-bumper traffic, our hair, the family, ...) to put this zippy little monster in the nr 1 spot.

But hey, the 'Thelma and Louise" in every girl will still wish she had one!

(For those of you who like things rational and quantified: "This list includes the top 10 luxury vehicles with the highest percentage of female primary drivers based on CNW Marketing Research survey data. The firm conducted more than 15,000 phone surveys during 2006 on a range of topics about car buying and ownership. The list does not account for yearly vehicle sales volumes. Rather, it measures which vehicles have the highest percentage of female drivers based on the number of respondents who said they were the primary driver of a particular model." - Forbes Autos.com)